In trends are inevitable. The world will become smaller, more aged, more city-focused, more cautious and more polarised between the rich and poor. The climate will change, food prices will rise and economic power will shift from West to East. This new global report examines how all these issues will shape future demand and provide opportunities and threats for marketers going forward. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and plann.

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What are 3 examples of macrotrends?

Examples of current macrotrends include urbanization, automation and changing demographics. Within IT (information technology), edge computing, robotic process automation (RPA), and blockchain technologies can all be considered macrotrends.

Examples of previous global macro trends include the adoption of social media or catering to the ageing population. Micro trends refer to smaller/niche shifts in consumer behaviour that are changing the business landscape in the short-term.

By 2030, there will be more than a billion over 65s: 12% of the global population, up from about 8.5% in 2015. Two- thirds of us will live in cities – and a growing number, particularly in Africa and Asia, in megacities (though megacities are expected to account for less than 10% of the total urban population).

Macrotrends reveal how consumers are responding to the global drivers of change and represent the value shifts defined ing to emerging attitudes and behaviour among people globally.

By 2030, the world will be 1.5 degrees warmer than during pre-industrial times. This means that hotter summers will be the norm throughout Europe – but also in the United States, the southern neighbourhood and Asia.

Examples of current macrotrends include urbanization, automation and changing demographics. Within IT (information technology), edge computing, robotic process automation (RPA), and blockchain technologies can all be considered macrotrends.

In 2023, consumers will seek transparency in products, packaging, transportation, and ingredients alongside a growing interest in sustainability.

What's a macro trend (also known as a macrotrend)? While a trend is a general shift toward a specific thing, a macro trend is a persistent and widespread shift on a global scale.

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