This pamphlet provides an overview of fictitious name or DBA registration. Topics covered include legal requirements and procedures, advantages of a fictitious name, filing requirements, and tips on choosing a name.
Fictitious Business Name for Corporation: Explained in Detail A Fictitious Business Name (FBN) for a corporation is a legal term that refers to a name that a corporation uses for conducting business activities that differ from its registered business name. It allows corporations to operate and conduct business under a different name to fulfill various purposes, such as expanding into new markets, creating separate brands, or avoiding confusion with existing entities. FBN for corporations can be classified into different types based on their purpose and application. 1. Assumed Name: An assumed name is a type of Fictitious Business Name that a corporation adopts for specific business activities or ventures, distinct from its officially registered name. This allows corporations to experiment with new markets, products, or services without associating potential risks with their recognized brand. For example, a technology corporation named "Tech Innovations Corp." might operate its mobile app development division under the FBN "App Masters." 2. Doing Business As (DBA): DBA is another type of Fictitious Business Name used by corporations when they want to conduct business activities under a name different from their official registered name. This may occur when corporations launch new subsidiaries or ventures. For instance, a hospitality corporation named "Global Resorts Inc." may introduce a new luxury hotel chain and operate it under the FBN "Elite Escapes." 3. Brand Name: In some cases, corporations use a Fictitious Business Name solely to build brand recognition and establish a distinct identity for a particular product line or service. This allows corporations to market their offerings effectively without deviating from their primary business name. For instance, an automobile manufacturer like "United Motors Corporation" may create a separate FBN, such as "Speed," to market its high-performance sports cars. 4. Trade Name: A corporation may adopt a Fictitious Business Name as a trade name when conducting business in a specific niche or industry sector. This type of FBN helps identify the corporation's specialization and expertise, enhancing its ability to penetrate a specific market. For example, a pharmaceutical corporation known as "Life science Inc." might use the FBN "Medicare Solutions" when offering specialized healthcare products. 5. Branch Name: Corporations with multiple branches or locations often use Fictitious Business Names for each branch to enhance local identification and proximity. This helps streamline and localize marketing efforts, catering to specific regions or demographics. For instance, a retail corporation named "Globular Corp." might operate its branch in a particular city under the FBN "Outsmart." In summary, Fictitious Business Names for corporations allow for flexibility, brand expansion, and market penetration. Assumed names, doing business as, brand names, trade names, and branch names are among the various types that corporations may adapt to meet specific business objectives and effectively connect with target markets. Corporations must comply with legal requirements and file the necessary paperwork to operate under these Fans while providing transparency to stakeholders and consumers alike.
