Celebrity License

Give 'em the goods. Who doesn't like free stuff? Offer equity. In order to preserve cash and increase buy-in from celebrity endorsers,, companies can offer company equity. Align with a cause. Adjust Your Target. Contact their agent.

In summary, the findings show that ad agencies use celebrities not because it is easy to convince clients or they are desperate for ideas, but because celebrity values transfer to brands, celebrities establish credibility around brands, and celebrity involvement brings added interest to the campaigns.

Celebrity endorsement attaches the fame of a celebrity to a brand or product. With this strategy, you are getting people who are idolized to associate themselves with your product so people want to buy it. Influence marketing creates word-of-mouth advertising using people that are trusted in certain circles.

Trademark and legal contracts: Companies should ensure that the celebrities they hire are on proper legal terms so that they do not endorse competitors' products in the same product category, thereby creating confusion in the minds of the consumers.

An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.

Give 'em the goods. Who doesn't like free stuff? Offer equity. In order to preserve cash and increase buy-in from celebrity endorsers,, companies can offer company equity. Align with a cause. Adjust Your Target. Contact their agent.

In literature, communicating advertising messages through celebrities is referred to as celebrity endorsement. Researches made show that a celebrity endorser is more effective in convincing consumers and communicating the symbolic meanings associated with a brand to the target audience 1.

Celebrity endorsement is a promotional tool that boosts brand awareness. It is a way of enhancing credibility and gaining visibility for brands. Celebrities are well-known people and a celebrity endorsement can make a brand stand out.Celebrity endorsement builds credibility and can expose a brand to new markets.