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Tips For Negotiating VAR/OEM Agreements Strive For Equality Between The Parties.Clarify The Marketing Responsibilities Of The Reseller.Include Sanctions For Evidence Of Counterfeit Goods.Avoid Agreements Spanning Multiple Years.Aim For Exclusivity When Warranted.Negotiate Agreements With Care.
There are some general sections and information that any reseller agreement should contain: Agreement and effective dates. Names and relationships of parties. Appointment of reseller. Purchase orders. Accepting, modifying, rejecting, and canceling purchase orders.
added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to endusers) as an integrated product or complete "turnkey" solution.
Most resellers are retail organizations. These include grocery stores, department stores and specialty stores, such as home improvement or pet supply stores. There are many different types of retailers, from Wal-Mart to Macy's to the boutique on Main Street.
A distributor does imply a closer relationship with the manufacturer. Essentially, a distributer buys direct from a manufacturer and sells to either resellers or, sometimes, the end-user directly. A reseller usually buys from a distributor or a wholesaler to get the best deal and sells directly to the end-user.
added reseller (VAR) is an organization that is usually part of a sales channel for an original equipment manufacturer (OEM).
A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
A VAR agreement is a legal contract between a manufacturer and a value-added reseller that specifies the rights and obligations of both parties. A VAR purchases a product from a manufacturer, adds value to that product in some way and then resells the product as its own.
added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment.
A VAR, or value-added reseller, is a business entity that adds features or services to an existing third-party product and then resells the same as an integrated customized product to the end-user or consumer.