Journal Replace Brand Logo For Free

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

Let's take a look at some of the most famous brands and how their logos evolved over time.Microsoft. Since its founding in 1975, the Microsoft logo has taken on several personas most of which being text-based.Apple. Simple = better, at least in Apple's case.Baskin-Robbins.Levi's.Toyota.AT&T.Visa.Kodak.More items...

To do this legally, you should be getting permission to rebrand another's product as your own and this is typically done through the use of a White Label Agreement. A white label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if

This trend happened simply because there was the technology to use. Graphic designers naturally wanted to showcase their skills as well. Plus, the market is already changing. They want something fresh or futuristic at that time.

When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.

Logo redesigns are a good way to reflect a fundamental change in your business, introduce a new name, or even reconnect with your target audience if you see that your current brand isn't effectively doing so.

Definition: Rebranding Rebranding is a marketing initiative in which a brand's identity ( i.e. its look and feel) is changed, typically for the purposes of influencing how a brand is perceived in the minds of its consumers and stakeholders.