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3 Rules for Effective Logo Design Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.Your logo should work well with one-color printing.Keep it simple and avoid too much detail.

A person or company should never use a trademark or logo without written permission from its owner. To get permission and avoid trademark infringement, write a letter to the trademark owner. Include a description of why you are asking and how the logo will be used.

Trademark it. Trademarks protect words, names, symbols, sounds and colors and distinguish one company's goods and products from another. Trademarking a logo not only protects it from being used by other similar companies, it also protects a company from unknowingly infringing upon an existing logo.

What Are The 4 Types of Logos? Wordmark. The wordmark logo is, as the term suggests, the name of a business presented creatively.Lettermark. In some ways, the lettermark is a sort of subset of the wordmark logo.Brandmark. The limitations of the lettermark lead us to the advantages of the brandmark.Emblem.

How to Copyright a Photo Complete the application form. You can either do this online or with a hard copy that you must mail to the U.S. Copyright Office. Include a copy of the work to be copyrighted.Pay the filing fee and submit your application.

Anyone can use the TM on a symbol, phrase, word, or design. It indicates to competitors that the company using it stakes its claim on this particular design. Many companies also use it on their marks when the trademark application is in process with the USPTO. In this case, it means that the trademark is pending.

By simply having a logo, you have what's known as a common law trademark for your logo. That means that, without doing anything paperwork-wise, you have the sole legal right to use and amend that logo as you see fit. But without an officially registered trademark, that right isn't as secure as it could be.