Deliver Digital Sign Press Release Email For Free

Keep your press release as succinct and digestible as possible, but you don't need to lose sleep over a specific word count. Keep it under 500 words as a good general rule but as long as you're following all the other, more important guidelines for good press releases, you should be golden.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.

The most effective way to do this is to write a brief ?covering letter? press release email. You can then copy and paste the press release to the bottom of the email. This is preferable to adding it as an attachment or link, as people can be wary when it comes to opening files from an unknown email.

Example #1 A clear, simple introduction. A personalized message with the name of the journalist's outlet mentioned. Right to the point about the newsworthy event. An invitation to learn more via a press release, either attached to the mail or online. An offer to set up an interview.

Always include contact information for the journalist's reference, preferably at the top right corner. Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead.

As a general rule of thumb, never attach your press release or media kit to the email. Instead, include a link within the email text where they can view and download the materials. This is a much easier and more straight-forward than asking them to deal with an attachment.

Example #1 A clear, simple introduction. A personalized message with the name of the journalist's outlet mentioned. Right to the point about the newsworthy event. An invitation to learn more via a press release, either attached to the mail or online. An offer to set up an interview.