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In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser.

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Branded Content Definition Branded content is content that is linked to a brand that allows consumers to make a connection with that brand. It is a marketing technique that does not involve traditional advertising.

Having a strong, recognisable brand which has a consistent identity throughout your marketing activities, helps you to differentiate yourself from competitors within the marketplace. This is advantageous when penetrating the market and lends a sense of credibility, as well as a competitive edge to your company.

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Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc2026).

Branded Content Definition Branded content does not focus on the actual product as it does the quality of the brand itself. The content usually tells a story, evokes an emotional response, is entertaining, or is making a social statement.