Brand Image Warranty For Free

Brand image is the customer's perception of your brand based on their interactions. It can evolve over time and doesn't necessarily involve a customer making a purchase or using your products and/or services.

A damage to a brand's image can result from the sale of counterfeit products, unfair competition, unlawful imitation, or exploiting a competitor's brand image, etc.

The brand image includes products' appeal, ease of use, functionality, fame, and overall value. Brand image is actually brand content. When the consumers purchase the product, they are also purchasing it's image. Brand image is the objective and mental feedback of the consumers when they purchase a product.

Examples Of Brand ImageCoca-Cola is a brand known for a product best used at the time of happiness, joy, and good experience. It is the 'original cola' and has a 'unique taste'.

Brand damage can be caused by external factors (such as sabotage or intentional misinformation) or internal factors. The latter is the case when the communication of brand values is not coherent or a company makes strategic mistakes.

Top 7 Characteristics of a Successful BrandCompetitiveness. For a brand to truly succeed it needs to be as competitive as possible.Distinctiveness. To have a memorable brand identity you need to be distinctive.Passion.Consistency.Leadership.Exposure.Audience knowledge.To Summarise.More items...?Feb 17, 2017

Coca-Cola's brand identity begins with a red logo in script text. The red color elicits confidence in the person who drinks a Coke, while the script typeface is all about enjoyment. Coffee, for example, is a drink you have before work in the morning. Coca-Cola is a drink you enjoy when you're done in the afternoon.