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In a marketplace teeming with products, licensed items stand out as unique commodities that carry the seal of approval from well-known brands, characters, or franchises. These are products manufactured by one company but released under the brand or trademark of another, often more recognizable entity.
The Coca-Cola Company continues to be a powerhouse in the world of licensing, most recently using its global clout to promote health and wellness through product extensions and company-wide initiatives.
An option agreement is sometimes used to enable a third party to evaluate the technology and its market potential for a limited time before licensing. Sometimes a license makes the start-up ineligible for certain funding, in which case an option agreement is preferred.
Parties should determine whether the license will be exclusive, restrictive to certain geographic locations or sectors, and the term of the agreement when defining the scope of a license. Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Some examples of things that may be licensed include songs, sports team logos, intellectual property, software, and technology.
Product licensing is a legal agreement between two organizations in which a product's copyright holder allows another company to sell the product in a designated region. The company selling the product may compensate the rights holder through a flat fee, a percentage of sales or both.
Merchandise License Overview As per terms of the agreement, the copyrighted material can be used on merchandise, such as clothing, posters, or any other product that can be sold, and in exchange the copyright holder will receive some form of compensation, often as a percentage of the total sales.